Social media and your brand — Learn

Your social media is your resume now.

College coaches search every recruit's social media before making an offer. Brands do the same before NIL deals. What you post at 15 is permanent and public.

The 3-minute test

Before posting, ask: "Would I be comfortable if this were on a Jumbotron at my target school?"

What gets recruits cut

Racist, sexist, homophobic language (even as jokes)
Alcohol, drugs, weapons in photos
Trash-talking teammates, coaches, or opponents publicly
Political content that divides audiences (even if you're right)

What builds your brand

Game highlights with context
Training footage showing work ethic
Community/team leadership moments
Authentic personal interests (art, music, faith — anything real)
Gratitude posts after wins AND losses

Privacy hygiene

Main account: public, curated
Finsta (friends only): know your "close friends" list is NOT actually private — teammates screenshot things
Never post live location of where you are, especially unescorted
Never message underage fans or minors if you're an adult; maintain professional DM settings

If something old shows up

Delete first, apologize second — do not pretend it didn't happen. Own it, show growth.